The Swan story

Welcome to Swan

Where luxury meets innovation in intimate wellness.

Our Journey

A vision shaped over time.

Swan’s journey began in 1983, when our CEO, Steve Bannister, founded a small retail store in Toronto, Canada, aiming to provide quality adult products in a welcoming environment. By 1988, he continued to expand his vision, driven by a desire to offer premium products that prioritize customer satisfaction. His vision has led to the creation of Swan, a brand that embodies elegance, innovation, and user-focused design. 

1983

A Bolder Conversation

Steve opened a small retail store in Toronto with a belief that quality products should be offered in a welcoming, customer-focused environment.

1988

The Vision Expands

Driven by evolving customer needs, the business expanded into wholesale distribution within Canada, focusing on premium products, thoughtful design and dependable performance.

2000s to Present

Innovation Continues

Swan brings together seamless silicone design, PowerBullet® technology and user-focused innovation for customers around the world.

CEO of Swanvibes

About Steve Bannister's journey  

Swan is the premier collection from BMS Factory, founded by Steve Bannister, CEO and President. As the first brand to introduce seamless silicone finishes in pleasure products, Swan has set new standards in both design and functionality. Each Swan product is meticulously crafted with 100% body-safe silicone, ensuring a smooth, virtually seamless surface that is both hygienic and easy to clean.  

Swan's collection features independently controlled motors, fully rechargeable operations, and waterproof capabilities, offering a flexible and limitless experience.   

Recognized globally, Swan has garnered numerous awards for its innovative and tech-focused products. Swan continues to redefine pleasure for discerning individuals worldwide.